Privacy policy

PRIVACY POLICY

EFFECTIVE DATE: March 30, 2026

This Privacy Policy describes how FlowForm Bathrooms (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from flowformbathrooms.co.uk (the "Site").

For the purposes of applicable UK data protection laws (including the UK GDPR), FlowForm Bathrooms is the data controller of your personal information.

1. CONTACT INFORMATION

If you have any questions, require more information about our privacy practices, or would like to make a complaint, please contact our Data Protection Team:

  • Email: support@flowformbathrooms.co.uk
  • Registered Address: FlowForm Bathrooms, 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom

2. COLLECTING PERSONAL INFORMATION

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

  • Order Information:
    • Purpose of collection: to provide products or services to you, process your payment information securely, arrange for shipping via our freight and courier partners, provide you with invoices and order confirmations, communicate with you, and screen our orders for potential risk or fraud.
    • Source of collection: collected directly from you during the checkout process.
    • Personal Information collected: name, billing address, shipping address, payment information (processed securely via Shopify Payments; we do not store full credit card numbers), email address, and phone number.
  • Device Information:
    • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our layout and product offerings.
    • Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
    • Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, and search terms.

3. SHARING PERSONAL INFORMATION

We share your Personal Information with trusted service providers to help us provide our services and fulfill our contracts with you. We do not sell your personal data.

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • Fulfillment & Logistics: Because we operate a dedicated dispatch model for heavy bathroom fixtures, we must share your name, delivery address, and phone number with our verified UK courier and pallet network partners (e.g., DPD, DX, Palletways) strictly to ensure the successful delivery of your order.
  • Legal Compliance: We may share your Personal Information to comply with applicable UK laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

4. BEHAVIOURAL ADVERTISING

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy.
  • We may share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners (such as Google Merchant Center and Google Ads).

5. YOUR RIGHTS (UK GDPR)

If you are a resident of the United Kingdom or the European Economic Area (EEA), you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased.

If you would like to exercise these rights, please contact us through the contact information provided in Section 1. Your request will be processed within 30 days in accordance with UK law.

6. DATA RETENTION

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. We are legally required by HMRC to retain certain financial transaction records for a minimum of 6 years.

7. COOKIES

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences.

8. CHANGES

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement